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Collections Automation: A Guide for Restoration Companies

Written by Admin | Dec 27, 2024, 4:34:37 PM

An aging report can tell you exactly which open invoices are 30, 60, or 90 days past due. The problem is, knowing which accounts are overdue doesn't automatically move them any closer to restoration payment.

 

Someone still needs to send the reminder, decide what happens next, and keep the process moving. When much of that work follows a repeatable process anyway, doing every step manually starts to make less sense.

 

That’s where collections automation can help.

 

So what can you actually automate, and how does it work with the collection process you already have? We’ll answer both as we break down what collections automation looks like in practice.

 

Book a demo with AR Workflow and keep your outstanding invoices moving without adding more work to your team.

 

TL;DR

 

  • Collections automation handles repeatable collection work through predefined rules and workflows, so teams don't have to manually initiate every reminder or next step.
  • Automated workflows can identify accounts that need attention, trigger the right follow-up, escalate overdue accounts, and bring employees in when a situation needs their review.
  • Payment reminders, email and SMS follow-ups, collection tasks, and escalation steps can all be automated while the team stays in control of how each workflow runs.
  • Automation makes the most sense when keeping up with outstanding accounts starts taking more time or maintaining consistent follow-up becomes difficult as the workload increases.
  • AR Workflow helps restoration companies put more of their collection process on autopilot, giving their teams more time for the work that still needs a person behind it.

 

What Is Collections Automation?

 

Automated collections software handles repeatable parts of the collection process based on rules or workflows your team sets.

 

For example, an invoice can reach a certain point in its aging cycle and trigger automated payment reminders at the right time. But collections automation can go further than sending emails.

 

It can also help determine what needs to happen next with an account, schedule follow-ups, create tasks, and move overdue invoices through different stages of your collection process.

 

The key difference is that automation reduces manual effort by handling actions your team would otherwise have to initiate.

 

That way, your collections teams can spend more of their attention on accounts that actually need a conversation, a decision, or a different approach.

 

So automation isn't replacing your team's existing processes. It's taking the repetitive tasks in that process and making sure they happen when they're supposed to.

 

How Does Collections Automation Work?

 

Collections automation gives your team a set of rules for what should happen as an account moves through the collection process.

 

Those rules don't have to look the same for every customer account, because teams can build different collection strategies for different customer segments.

 

You might want one workflow for a customer who has just missed a payment and another for an account that has been outstanding much longer.

 

Timing, customer communication, and next action can change based on payment behavior, not just the customer's general circumstances or what your team is dealing with.

 

Once those workflows are in place, the system can use them or other invoice data to determine what happens next instead of requiring someone to make that decision from scratch each time.

 

The process generally comes down to four parts:

 

1. Identify Accounts That Need Attention

 

Prioritizing collection efforts starts with knowing which accounts actually require action.

 

Instead of having someone repeatedly review invoice and payment data and decide what needs attention, your workflow can use criteria such as invoice status or payment history to determine when the next collection step should begin.

 

That also helps your team prioritize high-risk accounts that may need attention sooner based on the conditions you've set. Once an account meets the conditions you've set, the workflow can move it to the appropriate next step.

 

2. Trigger the Appropriate Follow-Up

 

What happens next depends on the workflow you've created for that account.

 

For example, an invoice that has only recently become overdue may trigger automated notifications through email or SMS.

 

If the account reaches another point without payment, the next follow-up can happen based on the schedule and rules your team has already established.

 

This is where automation takes over much of the repetitive work. Your team decides how the collection process should run ahead of time, rather than deciding when and how to follow up with every account individually.

 

3. Escalate Accounts That Still Need Attention

 

Sending a reminder doesn't guarantee that an invoice gets paid. If an account remains outstanding, the collection process needs somewhere to go from there.

 

Your workflow can account for that too. An invoice can move into another stage as it continues aging, which may call for a different type of communication or a task for someone on your team.

 

This keeps an account from receiving the same routine reminder indefinitely when the situation clearly calls for a different next step.

 

4. Bring Your Team in When Review Is Needed

 

Eventually, an account may reach a point where another automated message isn't the right response.

 

Maybe the customer disputes a charge, has questions about the invoice, or needs to discuss payment directly with someone. Your workflow can flag that account or create a task so the right person knows it's time to step in.

 

In that sense, collections automation doesn't remove your team from the process. It handles the repeatable steps, so your team can focus on the accounts where they can make the biggest difference.

 

Get a demo of AR Workflow and let automation handle the collection work your team doesn't have time for.

 

What Can You Automate in the Collections Process?

 

Once you start looking at your collections process this way, you'll probably notice that quite a few steps follow the same pattern from one account to the next.

 

Those are usually the best places to start with automation. Think of the routine actions your team already knows when and how to perform, but that still require manual effort each time.

 

Here are a few parts of the collection process that can work that way:

 

Payment Reminders

 

Payment reminders are one of the easiest places to start because their timing often follows a predictable schedule.

 

Before an invoice is due, you can schedule automated reminders a few days ahead of time and include a direct link to your payment portal for easier payment processing. Once the due date arrives, another reminder can let the customer know payment is now due.

 

If that date passes without payment, the communication can change. Post-due reminders can become more direct as the invoice continues aging and include relevant information about late fees, payment plans, or other payment terms when they apply.

 

The exact timing can also change based on payment patterns and what makes sense for your collection process.

 

What matters is setting a cadence that makes sense for your collection process, so timely reminders don't depend on your team remembering when each one needs to go out.

 

Email and SMS Follow-Ups

 

Not every piece of collections outreach has to wait for a specific due date either. Your team may already have other points in the process where an email or text usually needs to go out.

 

Those communications can be scheduled as part of the workflow as well. You can also segment customers based on where their accounts stand and use different messages rather than sending the same reminder every time.

 

This still leaves room to adjust how you communicate and manage customer relationships. A routine early reminder may call for a different message than an invoice that's been outstanding much longer.

 

Your team sets those expectations ahead of time, while automation takes care of sending the communication when the account reaches the right point.

 

Collection Tasks and Next Actions

 

The next step isn't always another email or text. Sometimes someone on your team actually needs to do something.

 

Collections automation can create or assign tasks when an account reaches a point that calls for employee involvement. That could mean making phone calls, reviewing accounts, or checking in on payment commitments that haven't been met.

 

Instead of relying on someone to notice the account and remember what needs to happen, the next action becomes part of the workflow your team has already established.

 

Collection Escalations

 

An overdue account may reach a point where another routine reminder isn't enough. You can build that point into your automated workflow so the account moves to the next stage instead of staying in the same follow-up cycle.

 

For example, your team might decide that an invoice outstanding for 30 days should trigger a more formal collection letter or require review from a senior team member.

 

If it remains unpaid beyond a later threshold, the workflow could flag the account for further action based on your company's collection policies.

 

The exact escalation path is up to your team. Automation changes how consistently that path gets followed.

 

Once an account meets the conditions you've set, the appropriate escalation can happen without someone having to notice how long the invoice has been outstanding and figure out what comes next.

 

Your team can then step in when the situation calls for a decision that automation shouldn't make on its own.

 

Manual vs. Automated Collections

 

The biggest difference between manual and automated collections isn't whether people remain involved. It's how much of the routine process depends on someone remembering what needs to happen next.

 

With a manual process, your team has to keep track of when to send another reminder, which accounts need attention, and when an overdue invoice should move to another stage. That can work when the workload is manageable.

 

The challenge is keeping the same process consistent as invoice volumes increase. Collections automation shifts much of that repeatable work into workflows your team sets ahead of time.

 

Manual Collections

Automated Collections

Employees review accounts to determine what needs attention

Workflows identify accounts based on the rules your team sets

Employees initiate routine reminders and follow-ups

Reminders and follow-ups can trigger at scheduled points

Timing can depend on individual employees keeping track of each account

The same collection rules can run consistently from account to account

Employees manually track what should happen next

Tasks and next actions can become part of the workflow

More outstanding invoices can create more administrative work

Automation can handle repeatable steps as collection volume increases

Finance teams spend time managing routine accounts as well as exceptions

Finance teams can focus more attention on accounts that require judgment or direct communication.

 

Automation still leaves your team in control of the process. They decide the timing, communication, escalation points, and situations that require someone to step in.

 

When Should a Restoration Company Automate Collections Management?

 

There isn't a specific number of invoices or days sales outstanding (DSO) that means it's time to automate collections. Usually, the signs show up in how your team manages the work.

 

Follow-ups may take more time to track, making timely collections harder when other work takes priority. As your team grows, so do the accounts you need to manage, and staying consistent becomes even harder.

 

Where AR Workflow Steps In

 

AR Workflow helps restoration companies streamline collections workflows through automation.

 

Your team can automate email and SMS follow-ups, set up collection workflows, and assign tasks when someone needs to step in. They can also see the payment status of outstanding accounts and give customers an easier way to pay online.

 

 

Your team still decides how collections should be handled. AR Workflow simply takes care of more of the routine work and keeps the process moving according to the rules you've set, while working with the existing systems your team uses.

 


 

If your team already has a collection process but is spending too much time keeping it on track, investing in collections management software like AR Workflow can make that much easier to handle.

 

Build a More Consistent Collections Process With AR Workflow

 


 

Collections automation doesn't mean changing everything about how your team handles outstanding invoices. It starts with looking at the collection process you already have and figuring out where you can improve collection efficiency.

 

AR Workflow helps restoration companies put more of that process on autopilot while still keeping your team in control. You can automate routine follow-ups, keep track of outstanding accounts, and bring someone in when an account actually needs their attention.

 

That way, your team can spend more time on the parts of the business that can't run on autopilot, while your collection process keeps moving in the background.

 

Schedule a demo with AR Workflow and see how much easier it can be to have most of your current collections process on autopilot with a software you trust!

 

FAQs About Collections Automation

 

What is the best collection software?

 

The best debt collection software depends on how your business manages accounts receivable and what parts of the process you want to automate.

 

For restoration companies, AR Workflow is built specifically around their collection needs. It helps automate email and SMS follow-ups, organize collection workflows, track outstanding accounts, and give customers flexible payment options online.

 

Are there risks to AR collections?

 

Yes. Poorly managed AR collections can lead to inconsistent communication, lower customer satisfaction, and longer payment delays.

 

Automation also needs the right rules behind it. If every overdue account receives the same communication regardless of its circumstances, the process can become too rigid.

 

What is the most successful collection strategy?

 

Effective debt collection starts with clear collection strategies for when customers should be contacted, what happens as an invoice ages, and when an account needs more direct attention.

 

Consistency is a big part of making that process work, and better execution can improve collection performance over time.

 

Collections automation can help by making sure routine reminders and next steps happen on schedule, helping the business collect outstanding invoices sooner while improving cash flow predictability.